Amazon uses echo-smart speaker talk to Target Ads.

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  According to researchers at four American universities, Amazon and third-party services are using smart speaker interaction data for advertising purposes, in violation of privacy commitments. Experts from the University of Washington, University of California-Davis, University of California-Irvine, and Northeastern University say that "Amazon processes voice data to gauge consumer interest and target it on platforms. Used to serve past ads (eco devices) and beyond. " -Web platform). Researchers, Omar Iqbal, Pune Nikha Bahrami, Rahmani Tremananda, Hao Kiwi, Alexander Gamro Gerido, Daniel Dobos, David Choffins, Athena Marcopolo, Francesca Rosner, Zubair Shafiq, are reporting their results on "Your Echoes: Tracking" Explain in an article from Profiling in Amazon's smart speaker ecosystem, and ad targeting. " Ten educators say that SmartSpeaker interaction - which means you talk to the device - drives ad auction bids from advertisers, which is 30 times more t...
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ASUS India New Launches #WhoWatchesTV Brand Campaign.

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ASUS India has launched a new #WhoWatchesTV brand campaign based on a social experience, perpetuating the emotional bond between every Indian family and television. The new campaign captures consumers' emotions when their television time is disrupted, offering a more portable way to watch television from anywhere in the world and redefine their television space. Emphasizes the importance of #WhoWatchesTV ASUS will be live on digital and social media channels.


The campaign captures how ASUS's latest invention redesigns the television space by giving users the flexibility to watch content from anywhere, and to park a place for them to watch their favorite show. No need The campaign aims to separate people from their traditional television screens by allowing them to use their content more seamlessly without breaking the connection with their television.




"Television has always been the primary source of entertainment for all of us. At ASUS, we believe in constantly innovating the consumer experience through our innovation and enabling them to work in more innovative ways." The latest #WhoWatchesTV campaign celebrates our emotional connection with our TV, it is a partner and we want it to resonate with all age groups. Urges you to reconnect with who will never compromise on screen time by continuing to watch your favorite show on #YourOLEDTV, "said Arnold SU, Business Director, Consumer PC & Gaming, Group Systems Company. ASUS India, said.

In partnership with content creators Funcho, Anam Darbar, Abhishek Nigam and Arifsha Khan, ASUS's new campaign invites people to interrupt their family's TV time to get their reaction.

"I grew up watching my whole family fight to watch TV. I think almost everyone at home experienced it as a child. Whether they were siblings or their parents, they all loved each other. It's a bitter memory that I will always remember, and with that support, I was able to go to Memory Lane and see those memories again with my mother.

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